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“Microsoft is reportedly planning to launch a version of Bing that uses ChatGPT to answer search queries”. Looks like a big competition for Google. Or nobody care and Bing will continue to be #2(3)?
Posted by on January 5, 2023 at 3:42 pmEveryone knows that Bing likes social media as a ranking factor. It’s not bad, It’s the kind of thing that just needs to be taken into account. And, actually, many SEOs trying to use it in their practice. But what can ChatGPT do with Bing? Is it a game-changing turn? Another interesting thing for me, does ChatGPT uses information from Google to build an answer? Sorry, but really have a lot of questions here
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1 Reply
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No consumer will care. This is a topics for SEOs and tech journalists.
Once they realize how often ChatGPT is wrong, normal people are not excited anymore.
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Personally, I wouldn’t trust a chat mishmash of unnamed sources. The system shows promise, but it has had serious factual errors in many of the test questions I’ve asked it. When I use Google, I’m looking for verifiable, credible sources – I want to see where the information is coming from, how trustworthy the source is, what its biases might be.
Now, if Bing is combining a conversational chat summary with annotated sources, that could be useful.
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Chatgpt is often wrong but I guess it’s how quickly it becomes accurate will be key to its success.
Microsoft should just sell it to Google and be done lol.
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Kind of like [You.com](https://You.com) ?
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How is this substanly different from rich results?
its not.
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I see a lot of confusion in whats going on – Google has already announced its own AI kitchen lab. This is an interface, not a repository. There are a number facets to this that make it more complicated
1) An AI interface vs a cold search box
2) Smarter understanding of what the user is looking for
3) An expectation that somehow people are going to give up 20 years of muscle memory to leave Google – isn’t going to happen unless Google gets shut down somehow
4) AI isn’t a replacement for the vast repository that is the WWW – but it can make searching it better with complex requests: “Find me a blank NDA for a web agency” should yield better resutls
and then my favorite:
5) AI content – and I know r/SEO is big on Content = the only answer in SEO but, the other day I googled “orang mix’ (today acually) and there are 1.4 billion results. I love that content kings think that even though all search is won by less than ten pages in the top 10 results (And also because Google Ads its probably 5) – that generating 10X more content is going to help 🙂
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