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Microsoft Advertising branded revenue drop
Posted by on June 26, 2023 at 10:00 pmI have been running the same branded campaign for years, it has always been very consistent. This month revenue dropped 80%. All the other campaigns are running about the same, I have nothing in my change history for that campaign, and we haven’t made any changes to the website. The branded campaign goes to the homepage so it doesn’t have anything to do with a feed. There is always a little fluctuation but never this drastic. What else can I check?
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1 Reply
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Look at your website publisher report and see if you’re getting an influx of Audience Ads.
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