-
Meta Ads: What is the point of creating multiple ads if Meta just decides to completely ignore them?
Posted by on May 14, 2026 at 5:49 pmFeeling frustrated, and not sure of a solution beyond "just have a separate ad for each adset".
I have a campaign with a $200 daily budget, and Meta completely ignores the other 3 ads I have created. It didn't even bother to spend a single CENT. These are not just blue vs red ads. Each ad has a unique design and copywriting angle and hook.
Is there a way to force Meta to show all ads within the adset, similar to LinkedIn "rotate ads evenly"?
-
1 Reply
-
I saw an option to set a percentage of budget at ad level. Only saw once, didn’t appear again or I just didn’t look for it, but there is an option i guess. Check at ad level
-
You stated the solution yourself. Unfortunately, there isn’t a better way right now. When we are doing testing and we explicitly want to dedicate spend to piece of creative, one at per ad set with dedicated budget is exactly what we do.
-
I used to do something I don’t think I can recommend. Basically ad set level budget and then create a rule to stop ads after spending x% of your daily budget (you also need the rule to turn them on after midnight). Results weren’t great but it’s the way I thought to force this
-
My understanding is that this is happening because the creative is too similar, and the algorithm is smart enough to realise there won’t be a statistically significant difference, so it ignores the other creative. You need to feed it very different styles of creative, so that the algorithm has something to test and show to different audiences within the adset targeting.
-
You need to put them into an experiment campaign first before you put them into your evergreen campaigns. Never put unproven creative into your always on campaign. That can do a lot of harm.
-
Test 5-10 at a time. Works pretty well for me and you just feed the top ones as PID with 80% of the account budget
Log in to reply.