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Meta Ads not recognising a Messenger enquiry as a lead?
Posted by on May 4, 2023 at 3:20 pmWe’ve recently set up an ads campaign selling custom made furniture in my city and surrounding areas. Because we only sell via FB/Instagram, I set this up as a Messenger leads campaign (Carousel Image Ad with Message Now Button). I was hoping that any enquiry that was made via Messenger through these ads would then be recognised as a lead.
Since starting the campaign I have had 3 messages on Messenger but my campaign on Ads Manager still shows “On-Facebook Leads” as 0. I want any enquiry to be recognised as a lead so that the algorithm can then detect which type of people are our target audience and find similar people. I feel that otherwise Meta can’t tell if our ads our doing well so effectiveness over time may decrease (correct me if I’m wrong).
How do I amend my campaign so that these Messenger DMs are recognised as leads and therefore effectiveness is improved over time?
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1 Reply
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If you get an enquiry it will show up as “new messaging conversation started” so just measure against that. Or look at “cost per result'”. On Facebook lead only reflects instant forms. So I think you just have to adjust your custom columns.
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