Max Clicks or Max Conv ?

[Logos_of_Korvus]

In short:

If sales are your goal, go for Max. Conv. Let the algo run for about two weeks and assess ROI.

CPA too high? Optimize KWs and landing page. Make your ad copy clearly explaining your offerings.

If the CPA is acceptable, aim to switch to TCPA.

The more optimized and researched your campaign is going into it, the better your chances of success.

[VaninSEM]

If you have a low budget and low volume you might struggle with max conversions right off the bat. It depends on if you generate enough conversion data to feed the algorithm.

[jarvatar]

I’d almost never recommend clicks. Google will gladly serve you unqualified clicks.

[tbuk100]

Use target CPA for conv campaigns. If just conv then Google will bid on any keyword it thinks may convert without regard to the CPC. With target CPA, you’ll keep your cpcs lower and get more high quality clicks out of your budget.

[samuraidr]

Depends how good your conversion tracking is

[tbuk100]

To clarify, my tCPA campaigns always have lower CPAs and CPCs than max conv campaigns. The tCPA campaigns have lower CPAs than manual CPC campaigns. I’ve found some outrageous CPCs on max conv camps. Google has no conscious with the CPCs on those. I’ve had Google charge me an entire days budget on one click. It has never done that on a tCPA campaign. Knock on wood…

[Alexharley117]

Max Conversion

[Psychic_Cosmonaut]

PPC Manager with 15 years experience here. Never start with Max Conversions, especially when you have a low budget. Take a stair-step approach and start with Max Clicks. You will need 30 conversions in 30 days for the Max Conversion algorithm to even work. Once you have that test it for 14-30 days. With a low budget you may need to run it longer because low budgets accumulate data slowly. If it works, you can turn target a specific CPA. Hope that helps.

[jsborger]

The best bid strategy is the one that drives the best results for you. Test both.