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Keyword variation paid vs organic
Posted by on June 16, 2023 at 1:40 pmMy number one organic kw is “office spaces”. My number one paid kw is “offices”.
How would you interpret that?
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1 Reply
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You’re bidding for “offices”, but Google is probably showing your ads for stuff like:
“office spaces”
“ms office”
“office 365” etc
Look at the Search term report
Be VERY careful when using such short, generic KW. They might end up costing a lot of money
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Your paid keyword is way too broad.
One word exact match is broad match
You want to play on intent when it comes to paid media
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