Is it normal to have spent $7,000 and not have a single real lead? Home service company.

[dillwillhill]

Sadly, this is normal in the sense that it happens a lot.

But by no means is it acceptable.

At the minimum, your campaign should:

* Not be using PMAX
* Not be showing on Display Network or Search Partners
* Not be using broad match keywords. Might even be no phrase match too
* Have location targeting set to ‘Presence’, not ‘Presence or Interest’
* Make sure you’re tracking real phone calls, not just ‘click to calls’
* Make sure you have some level of negative keywords
* Conversions should be valid form submits, not just page views
* Check your search term report… you shouldn’t be appearing for broadly related terms like “chain link fence” if you only sell wood fences
* strongly consider setting up offline conversions

I look at accounts like yours everyday. I could tell you in 5 minutes if one of these issues is happening… If multiple of them are happening you’ve likely burned a lot of money. Feel free to each out if you have any questions.

^(saw you posted on another subreddit but putting my comment here too for visibility)

[freak_marketing]

You either have poor conversion tracking and campaign setup or you’re not responding fast enough to leads. Also, could be a bit of both.

[ppcwithyrv]

depends on your lead scoring and conversion funnel.

[Clicks_9852]

Are you the one running ads? Or seme slow. You’re in a high-CPC high-ticket item, is it HVAC?

Regardless if you have two options, you either have e enough budget to feed the system good data (converted leads) or you have a smaller budget compare for your competitors and you go Manual CPC and have the targeting so tight that most conversions should be high intent. What home service are you in?

[tswpoker1]

Are you running Local Service Ads (LSAs)? Are you managing the inbound leads yourself?

[Aeneidian]

No. Unless you’re in the USA bidding for law keywords and CPCs are $300 a click, which you’re not.

Assuming you’re in a moderately competitive local market, $7k blown with no results is IMHO ludicrous.

I don’t know your GEO/local market, but US wide fencing CPCs are about $17, which means I would gun for a CPL of ~$85 a lead. Lead to customer depends on your booking rate, but most companies I see or have worked with book between 30%-50% or so, with the odd excellent company hitting 70%+. Meaning CaC should be ~$200-$300.

[ppcbetter_says]

You need better everything. Better campaign management, better landing pages, and better conversion tracking/auto follow up

[Xx_720NoScope_xX]

Can you share your landing page?

[ThePPCNerd]

Based on this description, it sounds like your agency does not have experience managing ads for your type of business.

PPC is very competitive and just because someone has experience running campaigns for roofers or hvac doesn’t always mean they can run a profitable campaign for a fencing contractor.

If I were you, I’d start looking for an agency with experience in your vertical. If you really want to make things work with this agency, it is fair to ask for a discounted rate or fee waiver until you start getting qualified leads.

One important note is if your sales team is waiting days to call leads back, that can also produce a very low contact rate similar to what you described, but it does not explain the out of service area leads. Assuming the leads are being called quickly, your agency is falling short.

[Electrical-Youth6817]

So 7000$ no conversions in 3 months? Yeah that’s not normal at all your guy doesn’t have a clue what he’s doing

[TechFoodAndFootball]

I wouldn’t be able to give an answer without knowing your bidding strategies, keyword types, location targeting settings, seeing the quality of your landing page etc. What time period is the 7k spent?

For a small business with limited budgets, It’s important to start small and niche and work your way up.

That usually means, exact match keywords, specific location targeting, excluding specific demographics (like age) if needed, regular SQR checks (even on EXM), then bidding strategies are account dependent, but sometimes require Max Clicks first to gain relevant data before moving into a TCPA.

Once you’ve got something that works at a profit, even if it’s small volume, that’s when you scale the spend with broader targeting.

[ernosem]

There are many red flags here.
You need to look for a better partner to manage your ads.
Out of area leads is a sign of bad account management and your agency/freelancer just don’t know what they are doing.

[Western-Cat3261]

[ Removed by Reddit ]

[Intelligent-Put-1108]

no, stop the spend and find someone new to manage your digital presence and paid media (Ads) spend

[blendai_jack]

Sounds like an audience + form quality issue, not a budget problem. Fencing leads on Google Ads should be solid if targeting matches your service area exactly and the form qualifies for real intent.

Quick checks. Pull your search terms report and look for irrelevant queries (DIY fencing, fence repair tutorials). Add as negatives. Tighten location targeting to “people in” not “interested in.” If you’re using Lead Form extensions, swap to LP forms with 2-3 qualifying questions (zip code, project type).

Also ask your manager what percent of conversions come from specific keywords vs PMax or broad match. Bad mix kills lead quality fast.