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Is it just me, or are Meta Ads not working like before anymore?
Posted by on April 27, 2026 at 8:54 amThe last month has been absolutely crazy. One day campaigns look fine, then the next two days performance collapses. Then it recovers a bit, then drops again. Zero consistency.
CPI and CPA are also higher than ever. In our case, around 80% more expensive than before, and it is getting harder to understand if the issue is competition, algorithm changes, tracking, audience saturation, or just Meta being Meta.
And the worst part: there are basically no proper account managers anymore. Before, at least you could talk to someone and try to understand what was happening. Now you mostly get pushed to some AI support tool that gives generic answers and solves nothing. They removed us the account manager, even that we spend over 1M per year
At this point, Meta Ads feels less predictable, more expensive, and way less supported than it used to be.
Meta is going down. Sell the stock 😂
Anyone else seeing the same thing lately?
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1 Reply
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Seeing the same since mid March! Very frustrating
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Have a good creative funnel
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