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I’m genuinely curious how do you guys survive clients who treat SEO like a ‘change anytime’ subscription? one call they want keywords, next call they want sales yesterday.
Posted by on April 15, 2026 at 12:01 pmI keep noticing one big issue clients constantly change expectations mid-way. one day it’s keyword rankings next day it’s leads and then suddenly it’s we need sales ASAP.
It’s hard to stick to a clear SEO strategy when goals keep shifting every other call.
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1 Reply
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The biggest fix is setting expectations before the work starts. I tell clients upfront what SEO is responsible for, what it influences, and what it doesn’t. Rankings, traffic, leads, and sales are related but not the same KPI. If they keep shifting goals mid-campaign, it usually means expectations weren’t aligned early enough. Monthly plan and agreed KPIs saves a lot of headaches.
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Sounds like should be someone else’s client.
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Leads are always the primary objective. And to get those leads, we try to rank higher for our KWs, get backlinks, and do everything in between.
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