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If most web pages are now being filled with AI content, are search engines optimising AI. How does that work?
Posted by on April 30, 2026 at 1:34 pmI'm assuming most new generated content, business sites, blogs, web Pages, information, product news, case studies etc is AI or AI assisted in creation.
SEO prioritizes based on authoritative information, but if all the information is AI what happens then?
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1 Reply
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Garbage in, garbage out
This is a great point. While at the very best, LLMs just produce the middle of the road content – in reality, they’re hyperfocusing on concensus – which is often wrong.
In one practical term – its really helpful – all of the LLM produced basic bot spem we get always contains “E-E-A-T” in the context of being vital or Google “doubling down” – coming from a handful of SEO funfluencers blog posts that are incredibly popular in the Content SEO world – making spam spitting super easy – but only because the output in general is so rubbish.
It also demonstrates the gaping flaw in LLMs being “trained” and being “sophisticated” – as well as how Google could never be using LLMs to decide good or accurate content.
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AI assisted content is not something new, it has been there for years and that is fine as long as the content is valuable, it mainly helps optimizing for SEO and cohesiveness of the content, otherwise it will be an authentic one if assisted.
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Google prioritises information gain, and user experience which AI garbage cannot offer as it lacks unique information that comes from first party data
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My website has zero ai content yet it’s still been punished brutally recently by algorithm updates.
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