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I noticed this mistake on almost every small business Instagram page
Posted by on April 28, 2026 at 3:14 pmBeen looking at a lot of small business pages recently.
One common issue I keep seeing:
They post consistently, but there’s no clear reason for someone to follow.
Most content is:
random product posts
no clear messaging
no repeatable content style
What I’m testing instead:
1 clear content theme
repeatable format
simple messaging
Example:
Instead of posting randomly, pick one:
educational, behind the scenes, or problem solving
Stick to it for 2 to 3 weeks
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