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How’s your CV Rate/CPA this month?
Posted by on May 13, 2023 at 1:09 pmMy CV Rate has been terrible this month. Most of my ecom campaigns are down 50% comparing to previous 3-month data.
How’s yours doing?
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1 Reply
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What are you selling and when did the drop start? Different strokes for different folks.
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Depends on where you are targeting. US based, tax season is April/may so not a lot of spending at the moment especially if they owed and didn’t get a refund.
Second interesting factor was Cinco de mayo, we saw drops in leads across industries from may 5th through the following Monday.
Gotta research your target audience and various events in your target area that could be a cause for drop in sales, especially if sales have been steady
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Seems like external macroeconomic variables which are out of control
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My campaigns are also down by 50% last month & this month also compared to the last 3 months; I really believe that it has to do with the current economy;
hopefully things recover soon 🙂
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