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How’s ChatGPT ads going for advertisers?
Posted by on May 19, 2026 at 10:35 pmHi community. Aussie here (in-house corporate PPC).
Our media agency got invited to trial out ChatGPT ads (CPM only buy) and I'm curious how others already advertising (US I imagine) are going. Is it pretty expensive CPA wise compared to Google ads search, or going ok? Not fussed about industry or B2C/B2B. Looking for snippets of anecdotes and any tips if you can spare some.
The trial I have is $5k USD minimum outlay, no time frame, $50 USD CPM which is quite steep ($15 USD is "normal" here in AU).
Thanks in advance!
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1 Reply
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It’s pretty close in CPA to Google Ads so far, but the ability to optimize beyond the baseline is extremely limited.
I have been pleasantly surprised but it’s far from revolutionary.
Feel free to reach out if you have specifics questions!
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Only spent $400 so far. 3 conversions so far. Far too early to tell.
Very limited to no options to tune campaigns. Contextual targeting only.
Visitor duration is only 23s
This is very odd because we get a lot of traffic from chatGPT with a 2m15s duration.
Products are very niche so I know it will have a hard time matching.
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Can you actually scale spend?
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