-
How to structure website content for geography, purpose & industry
Posted by on April 21, 2026 at 1:54 amI work as a consultant, and I'm trying to determine how to potentially re-structure my website content without getting twisted in knots.
For the sake of this post, I'll pretend I do environmental consulting. (I don't, but that is similar enough to have the same issue that I actually have.) My clients are searching for my services based on three different types of criteria.
- Purpose-based: Some potential clients will search based on the purpose, e.g., "environmental consulting for litigation," "environmental site assessment for banking," "Phase I ESA for SBA loan," "environmental consulting for tax purposes," etc.
- Geographic-based: Some potential clients just search based on the location, e.g., "environmental consulting in XYZ city/country" or "environmental consultant near me"
- Industry-based: Some potential clients search based on their industry, e.g., "environmental consulting for manufacturing," "environmental consulting for healthcare," "environmental consulting for construction," etc.
- Combo: Some will search based on some combination of the above, e.g., "environmental consulting for manufacturing litigation in XYZ state/province"
Right now, I have geographic pages, purpose pages, and industry pages. But trying to somehow include possible geography on purpose and industry pages, or the dozens of purposes or industries on the geography pages, seems to make things very complicated very quickly.
So how to I organize these in (A) a coherent and cohesive fashion; (B) in a way that make sense to potential clients; (C) in a way that will cause my pages to show in search-engine results pages (and AI agent information pages) so that my clients can find me regarding of which method (geographic, purpose, or industry) they use as the basis of their search?
If they make it to my site, I do pretty well in getting good quality leads, but as I am trying to increase my company portfolio, it is challenging to determine how to provide useful and relevant content in a way that will actually get them to my page.
Appreciate ANY feedback or suggestions!!
-
1 Reply
-
You can add a country carousel on your landing pages – you dont need to use the exact keyword combinations.
-
What worked better for me was keeping those as separate “hubs” instead of trying to mash everything into each page.
So you have clean geo pages, clean industry pages, clean purpose pages, and then use internal linking to connect them where it makes sense. Like from a “litigation” page you link out to key locations, and from a city page you link to top use cases.
Trying to build every geo x industry x purpose combo page usually just explodes into thin pages fast. Feels better to let Google figure out the relevance through structure + links rather than forcing every permutation.
-
[removed]
-
You should not try to build a page for every possible combination. That gets messy fast and can create too many weak pages. You should treat it more like three main page types:
* location pages for where you work
* purpose pages for why someone needs
* you industry pages for who you helpThen use internal linking to connect them if it makes sense.
So a city page can mention the main purposes and industries you handle in that area, but it does not need a full page for every combination. Same idea with industry and purpose pages. Let the main page own the topic, then use supporting sections and links to connect the overlap.
If a specific combination has real search demand and feels like a strong lead page on its own, then it may deserve its own page. But you should only do that for the best combinations, not all of them.
-
Build three clean hub pages – location, purpose, industry. Each one stands on its own.
Then use internal links to connect them. Your city page mentions the purposes you handle there. Your industry page mentions the cities you serve. Google figures out the connections without you building hundreds of thin combo pages.
Only build a combo page when two things are true —
* Real search volume exists for that phrase
* AND you’ve actually won clients from it. Otherwise let the hubs handle it.For AI search, add an FAQ section on each hub page with natural language questions like “do you handle Phase I ESA for manufacturers in Dallas?” – covers combo queries without extra pages.
-
for geo targeting it usually comes down to clear structure + avoiding duplication. either go with subfolders like /us/, /uk/ or subdomains depending on scale. each location page should have genuinely localized content, not just swapped keywords. also make sure hreflang is set correctly and internal linking supports the structure. I usually map this out in Notion first, and for bigger sites I’ve turned the structure into a quick content/report doc using runable so it’s easier to visualize before building. saves a lot of rework later
-
[removed]
Log in to reply.