• PPC

  How to optimise search ads for low volume high value

  Posted by LogImaginary1343 on April 19, 2026 at 4:22 am

  

  How to optimize search ads for high value products

  I'm starting up with Google search ads for high value products. I want to work with a budget of max 20 euro per day to not drain cash flow. Average order value of the product is about 500 to 700 euro. We focus on 1 product group of 1 brand, so we target very specific (branded) keywords and have lots of negative keywords in place. We target within the Netherlands only. So the campaign is really narrowed down as I don't want to go much broader as it will attract too much bad traffic.

  I'd say we could afford about 50 euro ad cost per sale. Untill now we've been selling about 5 of these specific products per month via organic traffic. The store is based on low volume, high value/profit.

  As of now the campaign is set to max clicks with a 2 eur max bid. I'm getting about 10 clicks a day, but that's not enough to gather enough conversion data. Primary conversion is set to the purchase event.

  What would be the best move forward to start converting? Should I increase the max bid to get better traffic, or increase the budget to get more clicks? Or should I already switch to ćpa strategy?

  Any advice is more than welcome!

  LogImaginary1343 replied 2 days, 15 hours ago

  

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