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How do you structure your pricing for PPC clients?
Posted by on October 15, 2022 at 5:43 amHow do you structure your pricing for PPC clients?
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1 Reply
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Monthly management fee per campaign.
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Flat monthly fee, varies according to campaign complexity and budget.
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Search Ads – 20% of ad spend charged monthly. Don’t work with clients spending under £1,500/month. Has worked without complaint for years now!
LinkedIn/Facebook – I just make up my fee depending on the client/my mood! Usually works well and I’ve increased my rates alongside my experience and results.
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Hourly
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I have tiered pricing. Our fees are based on which budget tier a client is in and our fees have a minimum of $500/ month. 0-$2000 budget is the lowest tier. Then it goes $2000-$4000. The average Percentage of spend goes down as their spend goes up.
I don’t understand how straight percentage of spend works exactly. To the people who do this are you billing ahead of time based on their stated budget or are you calculating % X exact dollar amount that was spent?
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