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How are you using Google Sheets in your daily workflow
Posted by on May 3, 2026 at 4:58 pmRunning a small agency and curious how common our setup is.
We lean heavily on Google Sheets and an API connector for internal stuff — cross-channel budget pacing, creative trackers, campaign performance alerts, adhoc reports/analysis. Not elegant, but flexible and everyone on our team knows how to use it.
A few questions:
Are you using Sheets for campaign monitoring or pacing? Or fully off Sheets and onto Looker Studio or a BI tool.
If you're in Sheets, how are you pulling data in — Supermetrics, Windsor, Funnel, custom Apps Script, manual exports?
Curious what everyone else's stack looks like?
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1 Reply
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We still use Sheets a lot because it’s fast, flexible, and everyone understands it.
Best use cases for us are budget pacing, QA checks, creative trackers, quick analysis, and alerts — then Looker/BI is better for cleaner client-facing dashboards.
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Using Sheets heavily for budget pacing and alerts too. Supermetrics for pulls + a bit of Apps Script for automation.
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Looking to improve how we use sheets, any shareable templates for how you use sheets? And what API connectors if any require additional payment? Circumventing manual imports and uploads is ideal
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