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Here to Complain (and look for solutions) About Meta and Advantage+
Posted by on May 7, 2026 at 7:17 pmFrustrated to the point of wanting to fight Zuckerberg in a parking lot, so bear with me. Opening ads manager makes me feel like I'm losing touch with reality.
- Meta's made it nearly impossible to share links to ads, the option just outright disappears sometimes? Very difficult for clients who like to see the final results on their feed personally, testing url parameters etc.
- Taking more and more control away from advertisers in how creatives are displayed – moving away from being able to upload custom creatives to match placement dimensions, using old uploaded creatives from other campaigns (like creatives for upcoming and past events that look similar but have different dates listed displaying on the wrong ad).
- Almost zero control over placements anymore unless you dig through 3 layers of "further limit the reach of your ads" buttons.
- Everything they've done to their audiences since they removed exclusions and started pushing advantage+ has made my life harder – our clients are all in some form of financial or corporate consulting services and our audiences need an insane amount of tight control and monitoring.
I'm trying to keep up with the changes and updates, but this is ridiculous.
Does anyone have any resources they can recommend to stay up to date, or solutions to the above that I might just be missing?
Would really appreciate anything that can help.
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1 Reply
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At this point, launching new campaigns is just going to require continuous digging to find the right controls. No way around it. I’ve been trying to find ways to adapt but my performance drops the moment I test Meta’s recommendations.
Also, to add to your rant, I have some clients based in the legal field and the text variations meta recommends have caused some serious drama for my team – did you know that in legal terms switching the word spouse and partner has serious consequences? Meta AI didn’t.
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It sounds like you’d be a great candidate for our new SUPER AI MAX campaign type. Why open the ad manager at all when you can just let us do it for you? /s
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the audience bloat is what kills me, A+ just quietly expands and you’re suddenly paying for clicks that never convert
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