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Help scaling Microsoft Ads/Bing campaigns
Posted by on November 10, 2020 at 3:06 pmI’ve been running Microsoft Ads/Bing Ads very successfully for nearly a year now. I’ve found a ton of success with the following campaign segmentation:
* Bing network only + mobile | keyword specific ad groups
* Bing network only + desktop | keyword specific ad groups
* Bing network only + tablet | keyword specific ad groups
* Syndicated search network only + all devices & with device bid adjustments| keyword specific ad groups
* All networks + all devices | branded keywordsI’ve basically got all my manual bids right where I want them for healthy margins, but I’ve maxed out my budgets at these bids. If I bid higher, I end up with more expensive conversions but not necessarily more conversions and I lose my healthy margins.
From a Google point of view, I have plenty of conversions to try Maximize Conversions or Target CPA. My questions is if anyone has actually tried Bing’s Max Conversions or Target CPA bidding and saw good results? Basically, will I be able to scale if I switch to one of these methods? I’m nervous to switch to Microsoft’s automation because I fear that it won’t work and when I revert back, it won’t recover.
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1 Reply
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Haven’t tried it, but why would you not be able to achieve the same performance you have now if you were to try it and then revert to manual?
Maybe try one campaign out first?
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