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Has anyone else noticed that “high effort” content often performs worse than casual posts now?
Posted by on May 14, 2026 at 11:21 amSometimes you spend hours planning and editing a post, writing strong copy, optimizing the hook, and making sure everything looks polished and it performs just okay. Then a quick, casual post with minimal effort ends up getting significantly more reach and engagement. It makes me wonder if audiences are starting to respond more to content that feels natural and less strategically built.
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1 Reply
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Yes! I think its because it looks too much like an ad /:
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This is why major corporations are talking like tweens on social
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Yes having same “problem” 7-12 sec b roll content performing better then structured value taking head and videos shot professionally
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Yes even i have noticed that too. Feels like people are responding more to the posts that sound human rather than being perfectly optimized.
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