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Google Shopping Ads – 2000 products catalog, Auto or Manual?
Posted by on May 24, 2023 at 6:59 amHi all, it’s 3 months I’m advertising on Google Shopping a catalog of about 2000 products.
I tried manual bidding in the very beginning without being profitable (probably I was doing all wrong since it was my very first approach to Shopping Ads and Google Ads in general).
After being helped by a Google rep I was able to achieve profitability going from auto to ROAS and going from 1 order daily losing money, to 2 the next month and to 4.5 this month with an AVG ROAS of 2.6 and a slight profit.
The problem is that whenever I try to scale by increasing the budget or decreasing the ROAS it just stops working and I get lot of what seems to be junk traffic.
I know the volume is there, other similar retailers with a big catalog and in the same niche average anywhere from 50 to 1000 orders daily.
I am wondering about going back to manual bidding using the knowledge I acquired during the last 2 months, but what do you suggest in my case?
What do you suggest? Going full manual or keep waiting for an auto optimization miracle that may come or not?
I would be happy to wait but despite the sales so far are profitable, I need at least triple what I am doing just to breakeven the monthly biz expenses. I would need to go from avg daily sales of 4.5 to at least 15.
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Thanks
Much love -
1 Reply
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Have you tried advertising fewer products? It sounds like your daily budget is not huge, which means trying to advertise 2,000 products won’t work well. I would focus on fewer products and then see how I can optimize the shopping feed for those products that are bringing in sales. After that I might try to scale things and make sure I give it enough time after trying to scale to bringing in results.
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I would try using the Google Performance Max for Google Shopping and setting a target ROAS.
Every time I try to do manual bids in Shopping I end up underperforming. To scale results you can make a copy of your Performance Max campaign and pause the big speding low results products there.
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Since you have got some results, I would breakout the campaign into multiple product categories based on their performance, for some also allocate dedicated campaigns.
Look at the impression share and Impressions lost due to rank, that gives an idea of how well you can optimize your shopping feed
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