• PPC

  Google illegally inflated ad prices. Mass arbitration is now open for advertisers to recover damages

  Posted by sales_marketing on April 17, 2026 at 1:24 pm

  

  https://www.adexchanger.com/antitrust/for-google-advertisers-who-overpaid-the-monopoly-dont-hate-arbitrate/

  Like many of you, I've suspected Google of manipulating ad prices for a long time and having closely followed the government's antitrust cases, I was disappointed to see them once again walk away with only a slap on the wrist, especially given some of the egregious facts that came out at the trials.

  Google's internal standard for pricing changes was to stay within the "noise," defined as a CPC increase of no more than 10%, so advertisers would attribute cost increases to normal market fluctuation rather than platform manipulation. The explicit strategy was documented in internal communications reviewed by the court.

  Now it looks like we can get that cash back, plus treble damages (3x what they took from us) through an arbitration process. 

  There was another article about this earlier this week that said the total amount Google owes could be over $200 billion. While that's not necessarily a ton of money for Google, it's still a lot more than a slap on the wrist.

  https://www.latimes.com/business/story/2026-04-14/advertisers-demand-billions-of-dollars-from-google-in-escalating-monopoly-battle

  It doesn't seem like the government is going to be able to inflict real pain on Google so I hope this does and finally gets us some money back too. 

  sales_marketing replied 1 day, 21 hours ago

  

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