Google AM told us we need to spend $2M a year on paid search to rank a new site…

[olliec420]

You spend 2 million they BETTER put you at the top of organic too!

[radabadest]

I don’t think this is *necessarily* a ridiculous amount. Especially if you’re talking high-volume competitive terms like “shoes” or “men’s shirts.” You need a high volume of traffic to get a new site to rank high. The more competitive the niche, the more traffic you need. Essentially using ads to supercede/jumpstart domain authority.

[The_Paleking]

In This Thread: People who think money (ads) doesn’t affect organic search and people who have actual experience working on large scale campaigns that have advanced user tracking.

If I give out coupons for a restaurant all across town that had no reputation, and all of the sudden word-of-mouth spreads and people start hearing about it through the grapevine, were these things related? OF COURSE. Same thing with ads. Paid impressions lead to organic growth.

[hesstz]

I think that sounds high but with out knowing what the keywords or if you want to rank organically and will just ads.

Do you to talk about how much traffic you actually want it sent to your website?

Just because somebody works for Google does not make them a genius, especially for Ads.

How often many click it’s less relevant if you havehave a conversion rate yet because you are making your site.

When you say that you want to be on the first page for s list of X number of keywords, it might mean that just a small few keywords could take up the bulk of your pricing.

I don’t know if you meant this, but it sounds like you’re talking about organic & PPC? Based on saying you want to be on the first page?

I know Ads show up on the bottom and the top of the SERPS but you can actually get a pretty good idea of the cost with keyword tools if you know your conversion rate.

Google Ads is very unique in that it actually there’s a branch of Google that you can talk to about marketing.

I agree with what others who talked about PPC helping organic traffic. But Google ADs would not quote you on organic traffic that has to be earned. You can’t buy it like Ads

Now take into consideration what you sell and go to, so it’s like SEMrush Ahrefs or Moz, or use Google’s free Ads keyword tool.

You can put & find The price of the keywords for cost per click of keywords. The cost per click or CPC will vary dramatically based on the industry and keywords you want to rank for.

Please keep in mind, though, that you must think about the quality of your landing page.

If you’re doing e-commerce, I can vouch for Shopify Plus. I am a Shopify Plus partner, so that I may seem a little biased.

I also think Woocommerce is an excellent platform (if hosted & coded, well)

Magento is a very good system

I can also vouch for or Oracle e-commerce though it is on the expensive side for midsize businesses.

I’m not as big of a fan of Big Commerce. I’ve worked on all the platforms I have talked about. I think to believe that if you’re going with a self-hosted platform, Shopify is the way to go my 2¢

PS

Hi guys, this is my first time posting anything on a Reddit SEO forum. I am mostly on Moz Q&A & ranked in the top 9-12. (it moves)

[adiabatic_storm]

If you are competing nationally for a common B2C product, $2M/yr may indeed be the ground floor to be competitive with the remainder of the entire marketplace for paid search.

As others have said, it’s obviously impossible to know (and we are all speculating here) but depending on the exact product and category, there are many ad campaigns with far higher budgets that absolutely dwarf $2M. And if you are going head to head with those guys… Well, I think you get the point.

You may very well be right that in your specific case this guy was just blowing hot air, but it’s worth doing a competitive analysis at least (IMO) before drawing any hard conclusions.

[Enthusiasms]

Having a solid mix of paid and organic listings will absolutely help your visibility.

With that being said, I don’t know a Google AM that actually ever gave me useful advice and wasn’t basically saying “hey just spend more money”.

[go_kartmozart]

Shit dude, I’ll do it for you for the cutrate discount price of ONLY ONE MILLION DOLLARS!

[47952]

Why not just build a modern, responsive, eCommerce site with unique SEO, blog about your services and products regularly, produce alot of videos with varying hash tags and SEO, invest in PPC, start a podcast about your incredible products, and commit to that for a few years? For 2 mil I (and I’m sure many others) could do ALOT with that combining that approach with organic SEO, local and national partnerships, events, and piggy-backing with suppliers. Seems to me whoever’s senior is also change-adverse at their own expense.

[jamesrgc]

Was he or she an account manager? It could be fraud. But It doesn’t sound good.

[swhite14]

How do you ask a google AM “in passing” about advertising costs if you don’t even have an account yet?

[Actual__Wizard]

>Well guys, I shit you not, Google’s account manager assigned to us came back and was like “Heeeeeey kiddo, if you pony up $2 MILLION dollars a year, you might just get there.”

I tried and failed at B2C ecom using Google paid ads and the number the account manager gave you sounds about right.

The problem you’re not understanding here is that in order for this to work, you have to build brand awareness using their ads and that does not really kick in unless you spend big.

With out spending $5k a day+ on clicks, you’re really not going to be able to compete against the big retailers.

Also, around that point their organic algorithms should start picking up on the popularity of the site and your organic rankings should go up.