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Google Ads: Maximise Clicks volume vs high intent campaign segmentation?
Posted by on May 9, 2026 at 3:38 pmSay, I'm running a Maximise Clicks campaign (B2B Lead Gen) in which there are keywords which cost about $20 and are relatively high in volume, but convert frequently enough to warrant the expenditure. However, there are also $50 keywords which are much less voluminous but 4-5x as likely to convert.
In order to minimise CPCs, should I separate these keywords into two campaigns each with an appropriate maximum CPC, or should I put them both in the same campaign with a max CPC of $50 and let the algorithm do its thing?
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1 Reply
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You should separate those keywords into their own campaigns 100%.
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Maximize clicks will do exactly that, so it’s going to spend all of the budget going for all the lower CPC keywords first.
I would split them out so you are getting coverage for both types of keywords.
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If the intent levels are materially different, separate campaigns usually give you cleaner control over CPC caps, budgets, and search term quality.
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split them, the algorithm will absolutely drown your $50 converters in cheap $20 clicks that look good on paper but dont actually close, i learned that the hard way before i started using ChadAd.s and now it catches that drift before i waste a week of budget
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