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Google Ads for CFO
Posted by on May 2, 2026 at 4:24 pmFor a client based in Australia, what’s the best Google Ads strategy? Are people actively searching to hire a fractional or outsourced CFO, or are they primarily looking for information. The budget is 15 to 25 AUD per day
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1 Reply
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* No PMAX
* No Display Network
* No broad match keywords. Very little phrase at that budget
* No search partners
* Location setting set to “Presence”, not “Presence or interest”
* Negative keyword management on a regular basis -
There’s definitely demand for fractional C-Roles. I agree with the other commenter’s approach of keeping the targeting narrow, sticking to search, and using exact match.
Critical considerations would be if they’re looking for someone near the office or are open to remote work, as that will tell you where you can target. Metros are good, especially around office spaces and rich areas of town, though you have a very small budget to work with so you may get better mileage out of testing markets individually rather than trying to spread out your targeting in one campaign. Search volume will largely determine this.
LinkedIn messaging ads or other hiring platforms are usually better for this kind of thing, but search can work.
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At $15 to 25 AUD per day in Australia the search volume question is almost secondary. The bigger problem is that CFO adjacent keywords attract a lot of informational intent and the conversion window is long. What the campaign structure looks like matters more than whether demand exists.
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That budget is too low for CFO services in Australia LinkedIn outreach will outperform Google at that spend
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stay focused on Search. based on $1-2 CPC you will get minimal conversions.
Whats your cost per conversion/lead? 1% if you’re lucky if you’re just starting…maybe 0.5% conversions rate, you need 100-200 clicks for 1 conversion at that point.
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ds like “CFO services for small business Australia” and see what converts. Track which queries lead to qualified leads, even if the volume is low initially. You’ll likely need to educate your audience before they’re ready to hire. Adjust your keywords based on performance data.
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This budget is like one click per day, not enough.
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