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Google Ads Ad Copy Split Testing?
Posted by on March 8, 2021 at 10:28 pmHow do y’all do your ad copy split testing for Google Ads?
I do it on a bi-weekly basis. I pause the worst performing ad then write a new one. I need a more systematic approach to it. Do you guys use a Google Ads script? How frequently do you write ad copy? What’s your system?
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1 Reply
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Hmmm… depends on the line of business you are in… what industry are you in?
Some businesses is good to do it on a daily/weekly basis (if you are ecomm) and there’s specific promotions you have going on. Seasonal play a role here too
I do it 2 a year but now we only run RSAs and when we see a lot of searches for specific terms we try to add those terms to the RSAs
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