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For people who follow health content on social media, what actually makes you stop scrolling?
Posted by on May 7, 2026 at 4:00 amTrying to understand the gap between what clinics post and what people actually read. Specifically curious:
- The last health/medical post you remember stopping for, what was it about and where (IG/LinkedIn/FB/blog)?
- What instantly makes you scroll past health content?
- Do you read different kinds of health stuff on different platforms? E.g. do you take blogs more seriously than Instagram carousels?
Not selling anything, just doing research.
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1 Reply
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Real stories, simple explanations, and useful tips make me stop scrolling. Overly promotional or fear-based content gets skipped instantly.
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As one of those individuals who has recently started hunting for a good 4-week workout plan to lose approximately 1kg per week and focus on removing stubborn belly fat from the lower abdomen area, I can confidently share precisely what stops me and what prompts me to keep on scrolling through my feed.
What prompts me to stop scrolling: Specific advice that shatters myths about health and wellbeing. For instance, I remember stopping and watching an IG Reel made by a personal trainer that explains in detail why basic crunches fail to burn lower belly fat and demonstrates an alternative workout.
What prompts me to instantly scroll past posts: Boring graphics. I usually skip reading any content that has been written and/or visualized using sterile clinic graphics. For example, I never give a second look at any post that uses Canva to design its graphics and features a stock image of a smiling doctor with text saying, “Diet and physical exercises are necessary for heart health”.
Different platforms – different approaches? Absolutely. I tend to use both Instagram and TikTok for form checks and motivational purposes. However, if I need detailed, scientifically based information on a particular exercise program or
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