Followup question? Do real seos cooperate with the web designer to make those changes?

[kickoff_advertising]

From what I’ve seen, the best SEOs work with the web designer, not against them. If someone immediately suggests rebuilding the whole site without taking the time to understand what’s already there, that’s usually a red flag. Most of the time, you don’t need a total redesign. It’s usually about making targeted improvements adjusting key pages, improving the site’s structure, fixing content so it matches what people are searching for, and making sure the site actually supports user needs. A full rebuild should only happen if the site is really holding you back, not just as a standard solution

[kylaroma]

I think of web design and SEO are two separate “levers” you can pull to affect a website in different ways. You can do them concurrently, but they have different goals and impacts.

Unless there’s something slow or outdated about your website theme or design, there would be no need to redesign just because of SEO work.

If someone wanted to do both, I would always do SEO first. Then the designer can work around the new strategic copy, and sections of their work won’t be made irrelevant by significant copy changes

[SEOPub]

I don’t touch websites. I tell the web developer what needs to be done and why.

[Ecstatic-Link4910]

Good SEOs usually work with the web designer, not against them. Most of the time a full redesign is not needed. It’s more about fixing structure, improving page titles, internal links, content, site speed, and maybe adding a few pages like service pages, FAQs, or location pages.

Redoing the whole site should be the last option, usually only if the site structure or platform is really limiting SEO. Otherwise it makes more sense to build on what already works.

[badgergravling]

Just to agree with everyone else – I always work with a designer to optimise whatever they’ve come up with as far as possible, and to work together to get the site as good as we can. I know what works for SEO, but I’m not a designer or developer, so I need adults to handle those bits.

[sweet_creature19]

I absolutely love my web developer/designer and respect his work as he respects mine.

I’ve always had great relationships with devs and designers in my 12 years of being in SEO. Don’t trust any search professional that doesn’t work with them

[a2annie]

We work together. As an SEO professional I handle content changes, interpage links, etc, but my developer will take care of technical aspects. We also bake CRO into our services. We’ve worked well together for very a decade. My Clients typically come to us for a new site and stick around for the SEO & CRO.

[Revolutionary-Shoe14]

They should. I work with our designers and developers all of the time. I add comments about headings, content elements, so they always have the right tags. I’ve seen pages with all <p> and no <h>. And always looking to improve the page without compromising design and functionality.

[WebLinkr]

It sounds like a lock-in play

Not sure whats going on here – is this a project or a series of projects where the client moved to an SEO and they rebuilt the site?

Is this new marketing agency a website design agency/person who “also does SEO”?

I wonder if they have a billing model that they include the design?

As you can tell from the responses – the variations in knowledge, capability, activities can be quite vast.

>
Take my own site for example, (as a web designer) if I hired out an SEO to improve the site (on page) and then off page seo and marketing, would you require a redo of the entire website? or just add a few key pages? If so, what?

I dont know if its a play to get more work, if they believe their CMS is magic sauce or a way to lock them onto a platform.