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Feed Only PMax vs Standard Shopping
I see so many people on here trying to figure out PMax for their Ecom stores. Often times posting “why is my PMax campaign tanking?”, or “My PMax campaign is shifting budget where I don’t want it to”. The most common suggestions are to go feed only, but why are so many people constantly trying to figure this out?
Why not go standard shopping and have more control? Seems like most PPCers are constantly trying to figure out the newest integration of “smart” solutions Google puts out. If you want display, then set up a display campaign. Manage the campaign accordingly.
I have so many campaigns on standard shopping and manual CPC that I barely have to touch that are just money machines for years. WHAT ARE YOU GUYS DOING??
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