• PPC

  FB<->Shopify Integration: Purchase Events May Be Dropped Due to Missing Action Source Parameter

  Posted by seohelper on March 8, 2021 at 5:46 pm

  

  Hi – When I check the Pixel diagnostics in Facebook, it shows following warning:

  ***” Purchase Events May Be Dropped Due to Missing Action Source Parameter***

  *Your server isn’t sending the necessary action_source parameter for your Purchase events. Without including the action_source parameter for each Purchase event sent from your server, you may not be able to use your Purchase events for attribution or optimization.*
  *This may cause issues with the attribution and delivery optimization of your ad campaigns.”*

  Integration is done through Facebook app from the Shopify store and additionally I’ve also put the pixel number in Shopify->Online store->Preferences-> Facebook Pixel ID

  Do you have any suggestions?

  Thanks

  seohelper replied 5 years ago 1 Member · 0 Replies
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