ChatGPT is a TLDR version of the internet. A tool.
The problem with TLDR’s are garbage in, garbage out.
And initially, companies will realize how easy it will be to manipulate ChatGPT. Pay the top ten results to say whatever you want about their product.
Imagine Head & Shoulders got each of the top ten posts about shampoo to hammer home that it cures baldness and cancer.
Guess what happens when you ask ChatGPT about the best shampoos, or for a cure for hair loss?
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So to answer your initial question. No, it won’t replace anything. Just the way Social didn’t replace media initially. It just became another tool, was manipulated like crazy in the early going until it SLOWLY transforms the way we all do things.