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Does anyone have any content ideas or suggestions to grow an Instagram account in a boring niche in the UK?
Posted by on March 24, 2021 at 2:53 pmI’m looking for content ideas to grow a small **man & van / courier** type business, and I’m struggling to know what I could post that would be interesting to followers. All of the similar businesses in my niche seem to have the same issue.
Posting about moving furniture around the neighbourhood, or other cities I may be visiting just seems rather boring and doesn’t really inspire new followers or much engagement. Any content idea, tips or suggestions for relevant niches to follow or engage with would be great – Thanks
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6 Replies
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byu/JonODonovan insocialmedia -
Stick a Go Pro in your van and do a Vlog whilst driving about your day. Take it with you behind the scenes etc.
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Your niche is not boring. It’s just not thought in the right perspective.
You need to do more Reels and such of you delivering packages in the most interesting way possible.
Think of this.
You dressing up as a Batman and delivering parcels. You got a bunch of videos that says, “Delivering parcels as Batman (part 1)” and it’s a series of posts you’ve got.
You can do it or you can hire a person to do this just for the content.
Well, this week definitely grab the eyeballs. You’ll be viral if you promoted it in your region.
PM me. I can help you in creating content and managing your page. ?
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Wow! so many opportunities within this genre. On stories you could do a post that asks people to guess what’s being delivered, and, with permission from the owners of the new furniture do a before and after. Another thought is to play a “guess what neighborhood this furniture is headed” and giveaway something related to decor like a free lamp or something.
Also RT to the GoPro idea. speed it up and you have some serious oddly satisfying content!
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Check with the CEO to know how far they’re willing to go creatively.
My first suggestion would be to consider the stories behind why people would order a moving van. Moving house? Moving to a different city? That speaks of opportunities, changes, starting afresh.
Make creative content around the emotions involved in moving.
Target audience could be other businesses, as well
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It doesn’t have to be boring. Use stories to make it interesting.
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