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Cross negative keywords on skag campaign. Confused.
Posted by on October 10, 2020 at 8:44 pmFor some reason can’t get my head around this.
I have campaign with ad which triggers on keyword: banana
2nd campaign has an ad which should trigger with keyword: big yellow banana
When typing big yellow banana into Google, the first ad appears and displays the banana ad. The intended ad is not showing.
Do I simply add “big yellow banana” in phrase to the first campaign as a negative which has the adgroup banana? – I think this is right?
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6 Replies
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That could work. I would maybe list “big yellow” as the negative in campaign one just to be safe though since you don’t want to completely negate banana.
Another thing to consider is what match type is do you have banana listed as? If it’s a broad match and you are bidding higher on it than big yellow banana, that could be why the ad in campaign one is triggering over the ad in campaign two.
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Yes. Target in one, exclude in the other(s).
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Close variant match could be causing this. If Google thinks two keywords are similar, Google will show the one with the best quality score.
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What’s the purpose of the whole thing in the first place? SKAGs are a thing of the past and not recommended. Revamp your structure and make it more manageable. And yep, you need to exclude the “big yellow banana” in Exact match from the banana ad group.
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Exclude more specific keywords from less specific keywords in your campaign. I call it a keyword pyramid.
In the structure I’m referring to, every search term matches to one place only in the account. Only exact keywords are on the same level, and every other keyword is ranked as either more or less specific than the others. As a result, there is no overlap.
You’ll see a higher CTR if you do it right. Happy to share more details over DM.
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The problem is short-tail keywords in BMM stealing impressions away from long-tail keywords in exact-match. So you add the long-tail keywords as negatives to your short-tail keywords. This offers a pretty good review.
[https://aori.com/help/aoris-key-features-explained/aoris-automatic-cross-negative-keyword-management](https://aori.com/help/aoris-key-features-explained/aoris-automatic-cross-negative-keyword-management)
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