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Consolidating Similar Pages with 301 Redirects
Posted by on March 24, 2023 at 2:47 pmTrying to make a site smaller by consolidating similar pages into a new, better single page. The scenario is the following (all pages are for the same product, but for different parts of the metro area):
* **Page 1**: product page for city A – ranks well, brings the most sales
* **Page 2**: product page for city B (nearby city) – ranks OK, but not as well as page 1, brings some sales
* **Page 3**: product page for city C (nearby city) – is indexed by Google but receives little traffic
* **Page 4**: product page for city D (nearby city) – in Google console as “Crawled Not Indexed”Then there’s the **New Product Page** which needs to be created because the URL needs to be different than pages 1-4.
What would be the best way to merge these old pages into the new one?
1. Redirect (301) all old pages to the new page
2. Redirect only pages 1, 2 and 3 (indexed) to the new page and kill (404) page 4
3. Redirect only pages 1 and 2 (indexed, ranking) to the new page and kill the other two
4. Redirect only page 1 (indexed, well ranked) and kill the other 3I guess the question is really about how Google treat redirects from multiple pages to a single URL these days. What would be the best way to give the new page a good start?
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1 Reply
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Out of these 4 options, I would go with option 1 (Redirect (301) all old pages to the new page).
In my opinion, the other options offer no benefit.
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