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Conquesting For Visitors of Competitors – Is it Possible?
Posted by on April 30, 2026 at 4:03 pmIs it possible to conquest visitors of competitor websites using PMax? My team been using the "people who browse websites similar to" feature in custom segments to do so, but it clearly targets a general audience rather than specific visitors. It's used as a signal too.
I'm trying to get as close as I can by giving additional signals like search terms, custom intentions, and excluding a list of all of our visitors.
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1 Reply
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It’s possible to have greater impressions going to competitive audiences, but using PMAX will never make it a perfect targeting.
You’ll want to do the signals you’re doing. Maybe even exclusions to your own audiences. And good negative keyword management.
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This would be better done on search. Just bid on their branded keywords, although, it doesn’t work too well imo. better to just bid on prospecting keywords.
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You can’t actually target competitor site visitors anymore, Google killed that for privacy. The “similar websites” signal is just a loose hint, not real targeting.
Closest you’ll get is a Search campaign bidding on competitor brand terms. PMax with competitor signals usually wastes spend on junk placements.
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