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ChatGPT Ads beta — early CTR: 0% / 1.15% / 2.4%
Posted by on May 15, 2026 at 12:54 pmSharing some very early data from the ChatGPT Ads beta in case anyone else is poking at it. Caveat up front: 228 impressions across 3 ad groups is way under stat-sig.
Setup:
- 3 ad groups, same product, same landing page, three positioning angles
- Same daily budget cap on each
- Time period: Went live 3 days ago
Early Results:
A couple things I noticed:
- Impression distribution is wildly uneven. The "Stack Replacement" angle barely got served; 16 impressions vs 125 for the top one. Either the algo is throttling based on early CTR, or that ad's failing some quality threshold I can't see. No transparency in the UI on what it could be.
- The winning angle's 2.40% CTR is ~2-3x what I see on Google Display, but well under my Search benchmarks. I think that makes sense? These are conversational placements, not search-intent per se, though the platform serves these placements based on "prompt and conversation angles" that we set up.
What I still don't know:
- Is 1-2.5% CTR good, bad, average?
- Whether the conversational context (what the user just asked ChatGPT) matters more than the ad copy itself
- Click quality: I don't have any conversions yet, so we'll see how this plays out
Anyone else running ads on ChatGPT? I'm specifically curious what you're seeing on CTR results because I'm not sure what to think about our ranges yet.
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1 Reply
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Curious what the budget you have is?
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Maybe I’m wrong, but with the amount of intent data that OpenAI has, I would’ve thought that CTR would be higher.
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We enrolled in beta at the start of March. We are hovering around a 1% CTR overall, with some ad groups close to 0.80% and others between 1.10-1.20%. Campaign scaled very slowly but has picked up noticeably in the last two weeks.
B2B SaaS.
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waiting for conversion campaigns to roll out
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Do you still need a minimum spend of $200k? Or is open for all now?
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Are you comparing this in some way to an ad on Google? What should the CTR be?
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pretty cool do give updates
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Our all-up CTR is in the 0.60% range – but we just added dozens more ad groups so that is a very early read. We’re buying through a 3rd party and our reps shared there is a context and landing page relevancy score impacting our impression share. We are seeing a competitor bid on our keywords and landing on an us vs them landing page and they are showing 3x as often as we are on OUR brand keywords. Our minimum spend is $50K by EoM but we also aren’t getting anywhere near that currently as we’re just not showing.
B2B Saas so we were landing on a trial page – but added in more context heavy and relevant LPs to boost the score, but it will impact the CVR as users need to travel to get to a sign-up/purchase.
The ad product feels a bit half-baked without a lot of transparency – which is challenging to optimize but whatever.
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Interesting, thank you for sharing.
I work for a small-ish agency so Im trying to find a way to use this for our clients.
It does ask you your business name and website and specifically states you can only advertise for yourself and that if you choose this option you can’t change to the agency choice later.
Instead it says we should have clients create an account and provide our email with access to their account.
Doesn’t exactly help us get in and get experience before we start talking about how we’d execute it lol.
Any ideas?
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You wrote this whole thing for 228 impressions / $10 spent ? was it worth it?
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Dude has a “winning angle” after a few bucks spent….
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You need to connect the agentic AI in shopify as well (ask the client to do this). This allows the conversion value feedback loop to be counted and connected and sales to be counted in Shopify from Chat CPT paid.
Your looking at this through a Google lens which I don’t think would apply
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