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Body links on product pages
Posted by on May 19, 2026 at 4:45 pmHi everyone. I work for a tech ecommerce brand. I have a question on internal linking. We currently only have a few blogs, as we recently started creating them, but we have a lot of product pages that regularly receive organic traffic. Can some of these pages be used to pass the authority it has built overtime to my main category pages or other product pages? I'm talking about the body links here.
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1 Reply
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If it’s semantically relevant and can help better inform/direct the prospect to the product they’d rather purchase or purchase as well, then yes.
Plenty of websites add, “You might also like…” boxes to their products.
But if you’re successful at selling teddy bears and you just link a fuck ton of kindling shit from those successful products, both Google and the user will think…
> “???*
There’s other shit to be said here, but I think my terrible analogy will suffice.
***I will add… It’s a terrible idea to try and force relevance, trust and authority where there is none.
Every successful SEO has a backlog of content, pr, socials, yada yada – to make underperforming keywords/products ‘work’, it’s just finding the actual time to work through that shit.
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Yes, any page that gets organic traffic has accumulated authority you can redistribute through internal links.
Product pages that rank and get clicks are real authority sources, often stronger than blog posts because commercial-intent traffic carries more weight.
Identify which product pages get the most organic traffic (Search Console, last 28 days, sort by clicks).
From those high-traffic product pages, add contextual in-body links to category pages or other products you want to boost.
Use descriptive anchor text matching the target page’s keyword, not “click here”.
Keep total in-body outbound links to ~3 per source page as more dilutes the authority each recipient receives.
Don’t link to pages already ranking 1-3, that’s wasted authority.
Prioritize linking to “striking distance” pages (positions 11-30 for their target keyword) since they convert to rankings fastest with a small authority boost.
But be careful not to link from your money pages to pages that compete for similar queries. That can create cannibalization rather than help. Cross-link to genuinely complementary pages, example: a popular product to a category page that lists it, or a related product, not a near-substitute product.
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