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B2C growth and engagement stunted. What am I doing wrong?
Posted by on May 20, 2026 at 3:32 pmHi everyone, I’d love a quick outside perspective on my IG account.
I started the account in October. Early on, my content would often get 1,000+ views, but for the last while it has been stuck around 200 and 300 views per post.
The drop seemed to happen after I paid for verification and boosted a few event ads, but I’m not sure if that’s connected or just timing.
For context:
* I post original content only
* I stay within a very specific niche
* I alternate between reels and carousels about twice a week
* Some carousels get saves, but reach and follower growth are very lowI recently ran a giveaway with a Michelin star restaurant, and even that barely got follows/tags
When I run paid ads, I can get 10,000+ views, but very few follows or ticket conversions.
I’m trying to figure out whether this is a content issue, positioning issue, targeting issue, account issue, or just normal IG behaviour right now.
I also had Claude and ChatGPT do an audit and both said that the page looked beautiful and so did the content. I’m so at a loss to what’s going on
Has anyone experienced something similar, especially after boosting posts or getting verified?
What would you check first if you were auditing the account?
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1 Reply
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Adding the metrics – all this resulted in 2 ticket sales and 40 follows.
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