• White Hat SEO

  Avoiding cannibalization of multiple local SEO Sites in the same niche but different location?

  Posted by AdriHawthorne on January 12, 2023 at 6:26 am

  

  I’ve encountered a confusion and my google-fu is failing to turn up an answer to this question.

  I’m working on the process of setting up rank and rent websites and I’m trying to streamline my process/set up plans for future roadblocks now that I’ve escaped most of the planning and analysis phase. One of the benefits I hear about when rank and rent is discussed is scalability, where once you understand a niche you can move to other profitable cities. If we used roofing as an example, once I have [SuperDuperRoofersCityA.com](https://SuperDuperRoofersCityA.com) working, I can make [SuperDuperRoofersCityB.com](https://SuperDuperRoofersCityB.com) and [SuperDuperRoofersCityC.com](https://SuperDuperRoofersCityC.com). This sounds reasonable so far. Their main pages will be targeting local keywords, and that shouldn’t be an issue. As similar as they are, “Roof repair in City A” and “Roof repair in City B” are likely targeting entirely different customers. Backlinks will likely function as normal, citations are reasonable as always if going the GMB route, technical SEO checks out, and then we get to pages and posts (harvesting juice from things like interlinking articles and topical authority).

  There are a lot of great strategies for blogs and similar set-ups that effectively farm link juice and pass it to the local SEO pages, but topics are not quite as separate as local keywords. If I have an article on each website about topics like Roofing Repair Tips, Roofing trends in 2023, How to Evaluate Your Roof, etc. all of my sites are going to be fighting each other and articles from under-performing sites will accomplish less. If I spread out my articles for no duplicates, the engine loses a good deal of strength for each site. What do you do for any SEO techniques that force multiple copies of the same niche to duke it out for influence?

  AdriHawthorne replied 3 years, 6 months ago 1 Member · 0 Replies
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