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Authority is everything: is de-indexing is growing? [SE Roundtable]
Posted by on May 2, 2026 at 2:49 pmvia Rustybrick on X
SEOs and site owners are always complaining about indexing issues with Google Search. Why is this page not indexed, why is that page not indexed. But some seasoned SEOs are asking if Google is more picky about what it indexes in the past month or so, than it was maybe a year ago.
Pedro Dias, a former Googler, asked on X, "Is everyone noticing Google de-indexing URLs randomly at a higher rate since the beginning of April?"
And, as you'd expect, most people said yes. Cory replied, "Seems to be a regular occurrence with updates. Some type of freshness/stale evaluation and quality component. Purge garbage to reduce the index size." Valentin Pletzer replied, "Interesting. I checked several URLs (site:https://…) and I found all of the ones I checked. I wonder if there is some kind of reporting bug?" Alex Gramm replied, "I have noticed that since December 2025. It looks interesting and weird at the same time. Only two pages in Google's index, media websites." The post has tons of people saying yes, they see the same thing.
I asked John Mueller from Google about this and he said "I don't see anything exceptional there."
This is why indexing tools are so pointless. If your aim is to just get indexed and wait – thats not SEO.
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1 Reply
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For fast indexing I am using the website’s social accounts when I publish a post on website I also made an LinkedIn post about that topic and give an external link to my website,
I have some follow on LinkedIn account on an average 10 to 15 people comment on it and obviously some click the link this helps to get indexed very quickly
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Nightmare for ad farming sites relying on Discover
I suspect this has to do with rise of AI assisted websites. Now there is 5x times more content and options for each search result
Better have some actually good content, recognition and authority
I would never have a site only relying on google search at these times
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They are trying to go after AI Slop and Spam.
Legit sites and content always get caught in the crossfire.
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Many people getting into SEO think that they write the content, that’s the job, and then it will be magically seen
The actual truth is you have to both produce content AND also work for the audience to use the content. If you have both, then you can hope for any kind of monetization
When I started, I spent weeks doing outreach or optimizing the shit out of seo to get some bare minimum of stable traffic
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I’ve said on previous threads, some of my clients are experiencing deindexing of evergreen authoritative blog posts and pages that have been indexed and ranking P1 which have high levels of authority. Since last March 27 update. It may settle…
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