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Anyone shifted main effort off Instagram this year? Where to?
Posted by on May 27, 2026 at 1:57 pmI heard that Instagram organic reach for business accounts has gone down enough that pulling effort away is the obvious move. The hard part is figuring out where.
If you already made the move, where did your effort go? YouTube, LinkedIn, Substack, or somewhere weirder? Did it actually pay off, or do you miss what IG used to give you?
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1 Reply
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I officially pulled back our main efforts from IG this quarter, and the relief is real. The algorithmic lottery was eating up way too much creative energy for practically zero organic link traction. We shifted toward hyper-focused micro-landing pages paired with direct outreach on LinkedIn and Pinterest instead. For a recent campaign, I just whipped up a clean, single-page offer, dropped the file into Tiiny Host to get it live instantly, and used that link for direct pitching.
The conversion rate from a few high-intent conversations pointing to a fast, distraction-free page completely blew our Instagram metrics out of the water. Instagram is strictly secondary for us now—giving up the daily grid grind was the best move we made.
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I kinda did the opposite for my startup. We had tried to be active in a lot of places for Enji but Instagram is the only place that really supports our goals. So now it’s just Instagram and weekly posts to our Linkedin page. I’m also on Threads but not with a real strategy.
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LinkedIn has been the most consistent shift I’ve seen for B2B organic reach is still real there in a way Instagram hasn’t been for business accounts in years.
YouTube is the long game but it compounds differently. If you can commit to 6-12 months without expecting much early, the search-based traffic eventually outperforms anything algorithm-dependent.
Substack is interesting for audience ownership but it’s really an email list with a discovery layer on top — useful if writing is your format, less so otherwise.
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A lot of people seem to be pushing more into:
* YouTube
* newsletters/Substack
* LinkedIn for B2B stuff
* Telegram/Discord communities
Feels like the lesson now is “rent reach, own audience.”
IG is still good for discovery, but building entirely on rented algorithm attention feels terrifying now 😭
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