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Anyone else lose their SEO writing clients to AI recently?
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SEO is more than writing content lol. I could see how this will reduce the number of writers, but not really specialists.
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I think you should position yourself in a way where you tell the client that you’re optimizing for the AI language models to be able to favorably rank their site. So SEO is still going to be a very important piece of that.
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It is certainly possible for AI tools to generate content quickly and at a low cost, but the quality of the content may not necessarily be up to the same standard as content created by human writers. While AI tools can certainly help automate some aspects of content creation, such as researching and organizing information, they are not a replacement for human expertise and creativity.
That being said, it is important for content writers and SEO specialists to adapt to the changing landscape of the industry and find ways to add value that cannot be replicated by AI. This may involve focusing on more strategic and creative aspects of content creation, such as developing a unique brand voice, creating engaging multimedia content, and optimizing content for specific audience segments. Additionally, continuing to build relationships with clients and providing exceptional service can help differentiate yourself from the competition.
Ultimately, while AI tools may impact the content writing and SEO industry in the short term, there will always be a need for high-quality, unique content that reflects the voice and values of a brand. By continuing to focus on providing value to clients and staying ahead of industry trends, content writers and SEO specialists can continue to thrive in this evolving landscape. -
Some of the comments here echo my thoughts. People will “adopt” AI technology and expertise at a rapid rate, not realising that most topics are far more nuanced and require more thought.
Unless they’re investing the time saved into editing this content they’ll be back once their sites tank.
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Not lost a single client to ai and to be honest I doubt I will for the next couple of years. Many business owners are too busy to start using ai themselves or not interested so they’ll just sub it out anyway.
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Yeah AI will disrupt a bunch of industries.
Example: I made a tool / have been refining a tool for 8 months to make up to 4K words in <1 minute. There’s still quite a lot missing but I plan to add web-based research / citations so output will be guaranteed to be factually correct soon without plagiarism. This isn’t because I wanted to save money on SEO agencies. I wanted to save time writing blogs from scratch. Dealing with agencies never crossed my mind because in my mind that would take up even more time.
I think SEO specialists need to find a way to pivot to leverage AI and provide something that’s unique to customers that AI cannot offer.
A lot of SEO FB groups I see people shitting on GPT saying ‘haha it can’t solve simple math problems I win and it’ll never replace me!!!!’ — wrong on so many levels.
* It can do basic math problems, they just didn’t bother to give it a good prompt.
* AI will improve exponentially over time.Better to bite the bullet and pivot now than to cry in 5 years when nobody will hire an SEO specialist.
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Ihave to be honest with you, when I read this post yesterday. I ran a relatively easy keyword through Chatgpt – using the plug-in prompt that will write an Seo optimized piece to rank based on what’s already out there.
IMO. It was so generic and basic. If I wanted content as filler for my site, it was great. And incredibly quick. And can’t beat the price.
But, I did this as an experiment. I then spent almost two hours writing a piece of content using the system Ive developed personally for my site. I thought the piece was good, so I posted it. A few hours later, I searched the KW. Guess who was not only indexed already, but miraculously ranked 4th already!!!! For a 5k/m volume keyword…
My point is. Doing it the way your ex clients want to will generate them lots of cheap content. But it will not generate them traffic. Or revenue. And if google reviews their content and finds it mid to poor, it will actually hurt their site.
What I’d suggest you do? Share your own version of this story with clients and prospects moving forward. They don’t believe you! Have them try to produce the content, then compare your content you produce with theirs.
**Even better, have them post theirs, see where it ranks initially. Then replace it with yours, see how it compares. You don’t beat them, you’re fired. You beat them, they need to sign a 12 month contract with you.** -
of course it is possible. you just lost a client who specifically cited that as the reason why.. so there’s atleast them and I doing it.
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It will probably replace lazy SEO content creators and copy writers, I have little doubt of that.
Most of what the bad ones do is rehash info from a few other articles and tweak it just enough for the web to deem it original. Just like ChatGPT just slower and pricier
It will also likely improve the fortunes of the people who really work hard at it and see it as an art
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Ha! I was wondering when this was going to happen, one of the first things I thought of when I heard about chatgpt. Things are changing!
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It’s too soon to tell how well AI-written content will perform with search results long-term.
Given that ChatGPT is using nearly 2 year old data, new information not in the database will still need to be developed by a human. Of course there will be an data refresh in the future, we will not know to what extent that will be, and ChatGPT might be behind on having their data reach that sort recent parity for years. Known data grows at an exponential rate, I’m unsure if ChatGPT or similar product would be able to keep up.
Lastly, if all the content was written by AI, the landscape would become so bland, the content that is unique and written based on human experience or with the intent to trigger human emotions may end up being more performant and actually trigger sales/goals.
I do think that there could be a push back from humans who are overwhelmed by AI-written content, and begin to seek sincere content.
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Writers are on the chopping block; I suppose writers must develop to become technical and then gradually transition to product writers.
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They’re going to get what they pay for.
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I have only one that’s using it and she now pays me to edit the shitty chat gpt blogs she sends. It costs her exactly the same amount as if I were to just write them but the quality is gone. It’s all keywords and key phrases without any useful or interesting information for her actual audience.
I can’t be the only one who sees this right? Headlines don’t match paragraphs, questions don’t have answers (like “what are the reasons x happens?” is followed by nothing to do with that question), and there’s no fact checking. It’s just plain wrong information.
I volunteer for a local science fair in reviewing research papers written by children. It feels a LOT like that when I am doing these edits.
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