Forums Forums PPC Anyone else getting the hard sell on AI Max the last month or so?

  • PPC

    Anyone else getting the hard sell on AI Max the last month or so?

    Posted by _dave0 on May 28, 2026 at 1:36 am

    I realise that DSA is retiring in September. Google rep has been heavily pushing AI Max, is it just me and do I have an extra pushy rep? I haven't experienced such a hard sell for a Google product before.

    Trutech replied 2 weeks, 5 days ago 3 Members · 8 Replies
  • 8 Replies
  • Kelvinace32

    Guest
    May 28, 2026 at 1:55 am

    Same here, a lot of reps are pushing AI Max hard right now.

  • amelialosesit

    Guest
    May 28, 2026 at 2:07 am

    At least 5 reps have been pushing it extra hard citing how its improved. Improved their bottom line, sure, but I don’t trust it to work still.

  • I-Lika_Do-Da_Cha-Cha

    Guest
    May 28, 2026 at 2:18 am

    Every single phone call I have with them, they tell me to use AI Max

  • PreSonusAmp

    Guest
    May 28, 2026 at 2:54 am

    DSA will become AI Max. I get the scepticism, but soon will also be the only way to get ad AI Mode visibility…. for now

  • stovetopmuse

    Guest
    May 28, 2026 at 3:01 am

    Yep. Feels way more aggressive lately. My rep framed it as “the natural replacement path” for DSA, but every time I asked for source-level visibility or query control the answers got really fuzzy. I’m testing it on smaller campaigns first because the black box aspect still makes me nervous.

  • khenninger

    Guest
    May 28, 2026 at 3:03 am

    Yup ole Googs is all on on AI Max.

    That and or PMax are their go-to solutions now.

  • ppcwithyrv

    Guest
    May 28, 2026 at 3:16 am

    AI Max = DSA 2.0

    Its simply rebranded and reintroduced

  • Trutech

    Member
    May 29, 2026 at 6:21 am

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