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Anyone else getting the hard sell on AI Max the last month or so?
Posted by on May 28, 2026 at 1:36 amI realise that DSA is retiring in September. Google rep has been heavily pushing AI Max, is it just me and do I have an extra pushy rep? I haven't experienced such a hard sell for a Google product before.
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1 Reply
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Same here, a lot of reps are pushing AI Max hard right now.
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At least 5 reps have been pushing it extra hard citing how its improved. Improved their bottom line, sure, but I don’t trust it to work still.
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Every single phone call I have with them, they tell me to use AI Max
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DSA will become AI Max. I get the scepticism, but soon will also be the only way to get ad AI Mode visibility…. for now
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Yep. Feels way more aggressive lately. My rep framed it as “the natural replacement path” for DSA, but every time I asked for source-level visibility or query control the answers got really fuzzy. I’m testing it on smaller campaigns first because the black box aspect still makes me nervous.
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Yup ole Googs is all on on AI Max.
That and or PMax are their go-to solutions now.
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AI Max = DSA 2.0
Its simply rebranded and reintroduced
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