Am I the only one who thinks not every brand needs to be funny on social media?

[Tanjiro_kamado1234zz]

Completely agree nd “some just need to be clear” is the most underrated brand advice out there. The forced humor problem is almost always a symptom of chasing engagement metrics instead of serving the actual audience. A B2B compliance software brand trying to meme is painful to watch. Clarity nd consistency in tone – whatever that tone is – builds more trust long term than occasional viral moments that feel off-brand

[Sad-Cantaloupe-7196]

I totally get the point. However, I would still encourage brands to go with the trend. Anything that keeps the brand racking up numbers will always be welcome if I were an entrepreneur. Needless to say, over the years brands and businesses that have been rigid with their ideas always ended up losing relevance. They gradually disappear, it’s almost like they never existed. So, it’s up to the brand owner to find some balance between humor and professionalism.

[SAT0725]

People try too hard to be cute. Marketing — and especially advertising — is all about relevance. A big billboard with a photo of a new deck and copy that reads “BUY NOW. PAY IN 2027.” will be way more effective for people looking for a deck than some silly billboard that shows a boxer on a deck punching a house with copy like, “GET DECKED WITH DECKS R US!” or something. Randos might think the later is funny, but most of them aren’t buying decks anyway. The best marketing just says what the offer is in the right place at the right time to the right people.