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AI content has completely killed my trust in creators and i don’t think there’s any going back.
Posted by on April 29, 2026 at 5:19 amI used to follow creators because i felt like i actually knew them. Their opinion felt real. their stories felt personal. Even their mistakes felt genuine. Now i scroll and i genuinely cannot tell what's real anymore.
Is this caption written by them or ChatGPT? Is this "personal story" actually their experience or a prompt they fed an AI? Did they actually think this opinion or did they ask an AI what performs well this week?
The worst part is AI content often performs better. better hooks, better structure, more optimised. So creators are being literally rewarded for being less human, I don't blame creators entirely. The platforms built an environment where authenticity gets punished and optimisation gets rewarded. But something has been lost. I miss following someone and actually believing what they posted was real.
Am i being dramatic or has anyone felt this shift?
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1 Reply
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People posted fake stories, lies and annoying crap made to keep your attention since beggining of social media
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not dramatic at all. i work in marketing and i feel this constantly even knowing exactly how the sausage is made
the thing that gets me is you can feel the difference even when you can’t prove it. like something is slightly off. too clean. too structured. the hook lands but nothing after it does
i think what’s actually dying is parasocial trust. that feeling of “i know this person” was always a bit of an illusion but ai has made it a complete one
the creators i still actually follow are the ones who are visibly messy. wrong takes, unfinished thoughts, typos. not because that proves they’re human but because it proves they’re not optimising everything
weirdly the path forward for real creators is probably to be more unpolished not less
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Not dramatic at all, feels like the line between authentic and optimized has blurred beyond repair.
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I also feel this shift increasing much more recently – I feel like you’re not being dramatic at all! There’s a specific way of speaking that comes from AI and it feels strange to see more creators (of all sorts) kind of have this similar cadence too as they’re reading an AI generated script.. what I miss is the way people personally express and deliver their own messages that’s unique to them.
If they’re not using AI, I feel like everything has been even more hook driven than even a few years ago, specifically on TikTok. So I totally feel you on the loss of authenticity.
I know it’s always been there, but I feel like a majority of the content I get is like that now.. I also see it as (some not all) creators trying to survive under late stage capitalism.. to pay their bills and this is a sad cost of it.
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