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LinkedIn has been the most consistent shift I’ve seen for B2B organic reach is still real there in a way Instagram hasn’t been for business accounts in years.
YouTube is the long game but it compounds differently. If you can commit to 6-12 months without expecting much early, the search-based traffic eventually outperforms anything algorithm-dependent.
Substack is interesting for audience ownership but it’s really an email list with a discovery layer on top — useful if writing is your format, less so otherwise.
