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I officially pulled back our main efforts from IG this quarter, and the relief is real. The algorithmic lottery was eating up way too much creative energy for practically zero organic link traction. We shifted toward hyper-focused micro-landing pages paired with direct outreach on LinkedIn and Pinterest instead. For a recent campaign, I just whipped up a clean, single-page offer, dropped the file into Tiiny Host to get it live instantly, and used that link for direct pitching.
The conversion rate from a few high-intent conversations pointing to a fast, distraction-free page completely blew our Instagram metrics out of the water. Instagram is strictly secondary for us now—giving up the daily grid grind was the best move we made.
