Reply To: Recent drop in engagement (TikTok)

[mydrop_ai]

Did you check whether watch time or sound changes caused it?

I’m the founder of Mydrop AI the Social Management tool with 12k users so I see trends

On TikTok small shifts in hook length or audio choices kill reach fast

Compare Watch Time & Traffic Source in Platform-Specific Insights for recent shifts

Repost top performers with small edits, test 3 hook variants across the next 48 hours

Also check follower activity times before overhauling the whole strategy