Forums › Forums › White Hat SEO › What are your realistic takes on the new Google AI mode. Are websites cooked? › Reply To: What are your realistic takes on the new Google AI mode. Are websites cooked?

  • asta-clover-0612

    Guest
    May 20, 2026 at 4:30 am

    Honestly I don’t think websites are completely “cooked,” but informational SEO definitely feels permanently changed now 😭

    Google is slowly becoming more of an answer engine than a pure search engine. AI Overviews and AI Mode are absorbing a huge amount of simple informational queries that previously generated clicks for blogs and affiliate sites.

    But realistically, I think this mostly kills low-value commodity content first. Generic “10 tips” articles written mainly for traffic are becoming less useful because AI can summarize that instantly now.

    What still seems valuable are:

    * Strong brands
    * Original experiences/data
    * Communities
    * UGC/discussions
    * Tools/services
    * Real expertise
    * Video/content ecosystems
    * Transactional/local intent
    * Trusted entities across platforms

    Honestly SEO feels less like “rank pages” and more like “build internet-wide authority and discoverability” now 💀