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If it’s semantically relevant and can help better inform/direct the prospect to the product they’d rather purchase or purchase as well, then yes.
Plenty of websites add, “You might also like…” boxes to their products.
But if you’re successful at selling teddy bears and you just link a fuck ton of kindling shit from those successful products, both Google and the user will think…
> “???*
There’s other shit to be said here, but I think my terrible analogy will suffice.
***I will add… It’s a terrible idea to try and force relevance, trust and authority where there is none.
Every successful SEO has a backlog of content, pr, socials, yada yada – to make underperforming keywords/products ‘work’, it’s just finding the actual time to work through that shit.
